AHSIR’s Marketing Strategy

    Exceptionally Defined Marketing - We are the vanguard of marketing prestige property. Our service is tailored through technology, making us the modern go-to for real estate professionals, buyers, and sellers who expect the very best from the very best.

    Iconic Signage - Recognized worldwide, the prestige of the Sotheby’s brand is unparalleled. The acclaimed auction house, established in 1744 in London for collectors of art and other fine possessions, expanded to New York City in 1955. Sotheby’s International Realty inherited the iconic brand name, building on its legacy by delivering unrivaled real estate services. Our alliance with Sotheby’s is one of our many unique differences from other firms. The properties represented by our network are exclusively featured in Sotheby’s auction house marketing programs including high profile client events, showcases in signature publications, in digital newsletters and on sothebys.com.3D Virtual Reality - Modern technology is changing real estate at a rapid pace, and Amanda Howard Sotheby’s International Realty embraces any technology that we can use to sell your home faster. For every listing, we provide 3D scans of your home that will display online everywhere your home is listed. This system is a patented camera that captures three-dimensional images of your home’s interior space. The camera is designed to rotate on a tripod to capture a full 360-degree view. This is a drastic improvement to the fish-eye lens type of virtual tours that agents have used in the past, and it will definitely enhance a buyer’s experience. We offer buyers an immersive experience that allows them to truly tour their next home without leaving their current one.Professional Photography - Our photographer / videographer will present your home in the best light possible. Using the latest in camera technology, aerial photography, and video, your house will look like a million bucks, even if it’s listed for less. Our videos reflect the true feeling of a home, focusing on details that make your house special. It is a true cinematic experience, not just a slideshow of still photos set to music. “Luxury service at every price point” is a philosophy that we stand behind.

    Curate - According to the National Association of Realtors, “Over 81% of buyers find it easier to visualize the property as their future home when it’s staged.” If your home is vacant, your home office needs to be shown as a bedroom, or even if that couch in the basement has seen better days, we have the technology to stage your home digitally, showcasing the property in multiple styles and functions. This minimizes the need for physical staging which can be time consuming, expensive, and may delay the listing process. Curate by Sotheby’s International Realty is the innovative augmented reality (AR) luxury real estate helping consumers envision, design, and experience their future home through an immersive virtual environment. The Sotheby’s International Realty brand is the first real estate brand to launch and implement a virtual staging AR app, transforming the home buying and selling experience for consumers.Printing Advertising - We partner with leading media powerhouses to deliver content to discerning audiences worldwide. Our partners’ cutting-edge innovation, strategic positioning and international impact enable the Sotheby’s International Realty Brand to successfully connect with global consumers. We also run advertisements in many of the local publications that fit our clients’ demographics so that our name is spread around the world, and right next door. We know that high frequency presence and consistent branding across all of our media outlets is important to marketing our listing inventory and attracting qualified buyers. In addition, all of our properties receive a high quality print brochure that is professionally printed. These replace the standard MLS printouts that will be handed out to everyone that views your home. We also have the ability to distribute your property brochure to Sotheby’s International Realty affiliate offices around the world.RESIDE Magazine - Conceived in the belief that home and living in full are inextricably entwined, RESIDE® is the Sotheby’s International Realty brand’s magazine devoted to the finest in inspirational homes and lifestyles worldwide. A destination for connoisseurship in the arts, culture, design, travel, fashion, food, and philanthropy, RESIDE casts its net wide to discover the very best of gracious living. World Distribution - When your home is represented by Amanda Howard Sotheby’s International Realty, it is presented to a highly qualified global clientele through exclusive channels and relationships. This puts your home on a global stage enabling millions of viewers to immerse themselves in our collection of 3D tours, HD videography and high-resolution photography. This content rich experience is more effective in driving prospective buyers to amandahoward.com and engaging them once they arrive. To measure the results, we provide you with a weekly report that includes viewing statistics for each media partnerís website. Collectively, Sotheby’s International Realty properties are viewed an astounding 90,000,000+ times across all of our partner sites annually.Social Media - Amanda Howard Sotheby’s International Realty stays very active on social media and feature our properties at every opportunity. We have more than 6,500 followers on Facebook, and 1,300+ followers on Instagram, as well as a presence on Twitter and LinkedIn. In the last two years, we have had 100,000+ views on our YouTube channel. We utilize both paid and organic social media marketing to stay in front of our fans as well as targeted audiences that fit our demographic. amandahoward.com - With most home searches beginning online, it's important that your property is showcased on a modern and easy-to-navigate website. amandahowardrealestate.com receives over 20,000 views each day by buyers looking for their next home. We consistently update our site with important news and information for buyers and sellers, as well as to stay current with technological trends and advances.In-House Sales - We have weekly meetings with all of our agents to share details for upcoming and new listings, as well as to share ‘needs’--homes that buyers are looking for that aren’t currently on the market. In this way we can often connect buyers and sellers before a for sale sign is even in the yard! And once a property is listed for sale, we work as a team to fully market and broadcast it’s details to our large database of qualified buyers.

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