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SIR’s Brand Advantage

Selling

Our Brand Advantage - Our affiliation with Sotheby’s International Realty gives us an overwhelming advantage in the ability to reach buyers not only right next door but also all over the world. This relationship provides us access to the #1 luxury real estate website (sothebysrealty.com), and the #1 real estate YouTube channel in the world. We also have exclusive relationships with the Wall Street Journal, Mansion Global, and more. Amanda Howard Sotheby’s International Realty provides a local and global marketing reach that is simply unrivaled.

Our Iconic Brand - Building on the centuries-long reputation of the preeminent auction house, the Sotheby's International Realty brand is recognized globally. Our legacy of quality service and expertise is unmatched.A Global Connection - When a home is represented by the Sotheby’s International Realty brand, it is presented to a highly qualified global clientele through exclusive channels and relationships. Our proprietary network of residential real estate brokerage companies is located in 72 countries worldwide, making Sotheby’s International Realty a truly global brand.Brand Heritage - Recognized worldwide, the prestige of the Sotheby’s brand is unparalleled. The acclaimed auction house established in 1744 in london for collectors of art and other fine possessions, expanded to New York City in 1955. Sotheby’s International Realty inherited the iconic brand name, building on its legacy by delivering unrivaled real estate services.Exclusive Media Partnerships - We partner with leading media powerhouses to deliver content to discerning audiences worldwide. Our partners cutting-edge innovation, strategic positioning and international impact enable the Sotheby’s International Realty Brand to successfully connect with global consumers.23,000 Sales Associates, 1,000 Offices Worldwide, 71 Countries & Territories, 112 Billion Annual Salessothebysrealty.com - The art of marketing a property is based on showcasing each home’s unique character. In 18 languages, our enhanced editorial approach on sothebysrealty.com enables millions of viewers to immerse themselves in our collection of 3D virtual reality tours, high-definition videography, and high-resolution photography. This content-rich experience is more effective in driving prospective buyers to sothebysrealty.com and engaging them once they arrive.SIR Mobile - The Sotheby’s International Realty brand’s mobile app is the only luxury real estate app that serves properties in 72 countries. Experience homes on your mobile device like never before with immersive 3D property tours and our new augmented reality “shop the room” functionality. Download the mobile app here: Apple | Android Download Mobile AppCurate App - Curate by Sotheby’s International Realty is the innovative augmented reality (AR) luxury real estate helping consumers envision, design, and experience their future home through an immersive virtual environment. The Sotheby’s International Realty brand is the first real estate brand to launch and implement a virtual staging AR app, transforming the home buying and selling experience for consumers.Download Curate AppRESIDE Magazine - Conceived in the belief that home and living in full are inextricably entwined, RESIDE® is the Sotheby’s International Realty brand’s magazine devoted to the finest in inspirational homes and lifestyles worldwide. A destination for connoisseurship in the arts, culture, design, travel, fashion, food, and philanthropy, RESIDE casts its net wide to discover the very best of gracious living.

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