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The Art of Distinctive Advertising 

At Amanda Howard Sotheby’s International Realty, we affiliated with Sotheby’s International Realty to bring the most innovative technology and marketing techniques to Northern Alabama.  The tools and resources available to us, allow us to develop a comprehensive marketing strategy for all of our clients selling their homes. This marketing approach leverages our global marketing partners, referral network, unmatched resources and tools to tailor our advertising campaigns to target the right buyer for your home. Here are some of the tools and techniques we utilize when marketing your home.

Real Estate Photography

We have seen a significant increase of buyers beginning their home search online. Our real estate photographers capture images to showcase your home’s best attributes. We use the highest quality equipment, think strategically about the time of day we schedule photo sessions, stage the home, and select the images for advertising most likely to impress homebuyers.

Real Estate Videography

Our team of real estate agents know from our tracking and marketing research that more people are engaging with video marketing than years before. We utilize exceptional videos as a powerful advertising tool to draw attention to the home we are selling. Property videos will be used to capture the interior and exterior features that will attract the right buyer interest.

Virtual Tours

Amanda Howard Sotheby’s International Realty is among the first real estate brokerages in Madison County to adopt the virtual tours technology as a way to distinctly market homes. The 3D Matterport camera captures 360-degree images of each room. This helps the buyer grasp a sense of scale and space, without having to physically be at the home. 

Augmented Reality

CURATE by Sotheby’s International Realty helps our clientele envision, design, and experience home buying in a whole new way. It creates an immersive virtual environment where they can virtually stage a home to their taste, effectively transforming the home buying and selling experience.

Unique Digital Tools

The Sotheby’s brand has a proprietary Apple TV app (for mobile download, click here) that transforms the home search experience. We also operate SIR Mobile, a GPS-enabled home search experience for buyers to connect with their home search from around the globe. 


Print and Digital Reach

The brand power and name recognition behind Sotheby’s International Realty help us earn buyer trust in the digital sphere. Our website averages 125,000 users and over 400,000 page views a year. Through social media channels, we cultivate relationships with our community, friends, past clients, and future home buyers and sellers.

While our experience has shown digital reach is a vital part of advertising, print is equally important. The Sotheby’s International Realty brand publishes several proprietary publications, such as RESIDE, that pairs exceptional homes with inspiring content. We also have relationships with leading publications, like The Wall Street Journal and The New York Times.

Exceptional Reach

Technology is vital to stay ahead in real estate. We equip our real estate agents with a suite of tools to optimally position the home you are selling across multiple distribution sites. ListTrac, our reporting suite, allows us to adjust marketing efforts and increase the reach of property videos, virtual tours, and home information.

Amanda Howard Sotheby’s International Realty is committed to leveraging all advertising avenues to showcase Huntsville and Madison homes local and globally. We use the latest technology with smart positioning to strategically achieve your home selling goals. Contact us for more about what we can do for you. 


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