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How We Sell Homes Others Can’t

Single-family homes in the greater Huntsville area were on the market an average of 36 days in August 2020. While high buyer demand is helping homes receive offers quickly, that doesn’t guarantee that your home will have an offer by this milestone. For starters, this is the average of all homes sold; different price points have different days on market. Still, some homes seem to linger with little buyer interest. What if your home has been on the market well beyond the average days on market? 

At Amanda Howard Sotheby’s International Realty, we have the tools and resources that allow us to sell your home quickly and for the most money possible. In the last few months, we’ve sold multiple unique properties that did not sell in the months or years listed with a different real estate brand. What did our agents do to make the difference?

#1- Brand power

Our partnership with Sotheby’s International Realty gives us an expansive reach and unparalleled trust in the real estate community. The brand is internationally recognized in luxury real estate and customer service. Sotheby’s International Realty is the most visited luxury website in the world, with 34 million visitors in 2019. The global brand power of Sotheby’s International Realty, combined with our local name recognition, helps Amanda Howard Sotheby’s International Realty website average 250,000 user sessions and over 400,000 page views per year. 

Through Sotheby’s International Realty, we have a range of brand-owned marketing tools like CURATE, an innovative augmented reality app, and RESIDE magazine, a publication highlighting extraordinary properties and lifestyles. The brand has powerful partnerships with publications like The Wall Street Journal and The New York Times.

#2- Customized marketing plan

Our team of real estate agents believe that no two properties are the same, that is why we create a customized and unique marketing plan to strategically place your home in front of the right buyer. We do not use a cookie-cutter marketing plan to promote our properties. Instead, we leverage our market knowledge, experience, brand power and tools to pinpoint what will work best for a specific property.  Our marketing strategy does not rely on the MLS to push the home across our network. We use the extended reach of Sotheby’s International Realty to promote the home. The SIR Mobile App and our dedicated Apple TV app help buyers discover exceptional homes available instantly at their fingertips. Through Sotheby’s International Realty brand, we can leverage our media partners to market with brands like the Financial Times, Elle Decor, Architectural Digest, and Mansion Global

Once we launch the marketing campaign for your property, we then start our data gathering. By analyzing how users engage with our digital and traditional marketing efforts, we actively adjust the strategy, messaging, and promotion to ensure your property captures the right buyer interest.

#3- Customer service

Amanda Howard Sotheby’s International Realty understands our buyers and sellers have different goals and expectations for their real estate experience. Our clients receive individualized attention to ensure every need is met. 

It starts with our initial consultation, where we learn about your vision of success and personalize a plan to accomplish those goals. Our agents will proactively communicate with you to answer any questions, and keep you up-to-date on every aspect of your home buying or home selling experience.

After you’ve concluded you have bought or sold a home with our team, we will always be available to assist with your ongoing real estate needs. As a boutique style real estate firm, we never stop working for you. 

Selling with Amanda Howard Sotheby’s International Realty

Amanda Howard Sotheby’s International Realty is committed to exceeding our clients’ expectations by offering the best resources to represent extraordinary homes. When you choose us, you receive an unparalleled commitment to bring you the latest resources, technology, and knowledge to personalize your real estate experience.

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